You'll never know what could have been if you don't start.
We have now started.
Starting Line is a weekly motorsports review show created so that the achievements of Estonian motor and technical sports do not go unnoticed. We make this show not for ratings, but for the athletes. Not for the structure of a news programme, but for the content.
We ourselves have produced sports stories for years, many of which have never been broadcast. Why? Because the AK sports minutes are inevitably limited. And when global football or skiing takes precedence, the cup victories, podium places, and dramatic finals of Estonian athletes are simply left out. They are no less valuable – just less visible.
We cannot accept that the top performances of Estonian athletes go unseen simply because broadcast time is full.
📦 We're packing all of Estonia's motorsport into one show
The starting line gathers weekly:
- Overview of Estonian motorsport events
- Estonians' results from foreign competitions
- Recommendations for events next week
- alternate focus free heading
The sound is on the air. Wednesdays at 18:00 on the portal sport.television.ee and later available to watch on YouTube. But for coverage to happen, we need are – organiser, athlete, videographer, coach, team representative or sports federation.
A film can do something that changes the situation.
If you want your area, your event, and your athletes to get in front of the cameras, take the first step.
Either produce or commission material that tells the story. We don't ask for advertising money, we don't sell seconds or count minutes. Our only goal is: and the viewer would see what is done in sport.
High-quality video footage along with a press release can be submitted to the broadcast, and there is a precise production guide for this. We edit, voice-over, and air. Simple. So that achievements are not left only on the sidelines.
The deadline for uploading materials is Monday at 9:00 AM.
📎 All instructions and links: Start line manufacturing guide
Why does it matter?
If we want new fans to find their way to the stands, we have to start with visibility.
If we want sponsors to support us, we need to offer coverage.
If we want athletes to feel their efforts count, we need to show them that.
Sport needs airtime. Racing time must be found even when someone is driving through forests, mud, or with lawnmowers. It is precisely this diversity that truly makes Estonian motorsport great.
How much does this cost?
Taking part in the show is free of charge. We do not charge for sending video material, we do not sell advertising space within the show, nor do we offer extended airtime for an additional fee.
We don't set the starting line for the subscriber or the advertiser - but for the viewer.
Those who watch support production: ticket purchases via the portal sport.television.ee help to keep the show on air and independent. This is precisely what allows us to offer a content marketing-free, honest, and meaningful show for the motorsport community.
If you have an event, competition, result, or idea – don't keep it to yourself.
The starting line awaits.
📥 Collect equipment and get your sport moving!
https://www.dropbox.com/request/Eck7G6iuDLzYdHpwId7C
