{"id":377,"date":"2025-03-16T19:10:25","date_gmt":"2025-03-16T17:10:25","guid":{"rendered":"https:\/\/television.ee\/?p=377"},"modified":"2026-01-23T16:07:59","modified_gmt":"2026-01-23T14:07:59","slug":"kuidas-muudab-sport-television-ee-spordiliigade-ulekannete-edastamist","status":"publish","type":"post","link":"https:\/\/www.television.ee\/en\/post\/kuidas-muudab-sport-television-ee-spordiliigade-ulekannete-edastamist\/","title":{"rendered":"How will sport.television.ee change the way sports leagues are broadcast?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We have to admit the fact that while international matches are interesting to advertising buyers, the contests of lower leagues are unfortunately primarily important to the athletes, their close friends, relatives, and the local community. As a result, many broadcasts that are available online today were previously only visible to those who could attend in person.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A sports club does not have to ask for sponsorship<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We are pleased that Estonia's largest sports portal, operating since 2020 <a href=\"http:\/\/sport.television.ee\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>sport.television.ee<\/u><\/strong><\/a> have been at the forefront of changing this trend. Not alone, but in a wonderful <strong>in cooperation with the member associations and the owners of automatic cameras,<\/strong> who has installed in many sports halls <strong>robot cameras<\/strong>. As a result of this joint effort, even the live broadcasts of lower leagues are now managed sustainably. This means that sponsors don't have to be actively sought out just to make the live broadcast happen. Instead, because production costs are low, it can be covered by virtual ticket sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_1.jpeg\" alt=\"\" class=\"wp-image-378\" srcset=\"https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_1.jpeg 1024w, https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_1-300x200.jpeg 300w, https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_1-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: <a href=\"https:\/\/siimsemiskar.ee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siim Semiskar<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Is the transfer being made to you or to the advertiser?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-26o7n\">If it is clear whether you, as the viewer, are the pair of eyes being sold or the one paying for the service, then the entire philosophy of creating the broadcast actually changes. Because in one case, responsibility is only owed to the payer, to ensure their advertisement is shown, but if the payer is a sports fan, then the broadcast producer also has a clear obligation to stand up for the fan's interests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of watching a paid sports broadcast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watching live sports broadcasts is a brilliant way for sports fans to keep up with exciting sporting events, whether they\u2019re happening nearby or further afield. However, purchasing paid tickets helps to develop sport and support athletes. Therefore, your contribution, even just five pounds, can be particularly beneficial for the sports fan themselves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_2.jpeg\" alt=\"\" class=\"wp-image-379\" srcset=\"https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_2.jpeg 800w, https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_2-300x200.jpeg 300w, https:\/\/www.television.ee\/wp-content\/uploads\/2025\/03\/sporttelevision_foto_2-768x513.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2jvsi\">Facts, or how all parties win from watching:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sport.television.ee maksab v\u00e4lja 70% piletim\u00fc\u00fcgitulust \u00fclekande tootjale, kes omakorda jagab seda korraldaja\/klubide\/alaliitudega<\/li>\n\n\n\n<li>The Sport.television.ee portal does not add any advertising to any broadcasts itself. This has been the case and will remain so, because only in this way do we know for sure that our viewer is our customer.<\/li>\n\n\n\n<li>Sport.television.ee does not offer a subscription (monthly recurring payment) service because we do not want to cause the viewer expense if they are not interested in watching.<\/li>\n\n\n\n<li>In 2024, sport.television.ee broadcast over 1,000 live Estonian sports events. The number of broadcasts is growing annually.<\/li>\n\n\n\n<li>In addition to court sports (basketball, volleyball, floorball, ice hockey), Sport.television.ee has broadcast bowling competitions, freestyle skiing, motorsports, rhythmic gymnastics, fitness, e-sports, and also relay races across Estonia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you also wish to support sport, you will find broadcasts of various indoor sports competitions <a href=\"https:\/\/sport.television.ee\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>sport.television.ee<\/u><\/strong><\/a> portal. If you cannot follow competitions in real-time, you can always do so via catch-up viewing. You choose the time and place when you can watch. By buying a ticket, you are supporting sport!<\/p>","protected":false},"excerpt":{"rendered":"<p>Me peame ju tunnistama fakti, et kui rahvuskoondiste m\u00e4ng on huvitav ka reklaamiostjale, siis madalamate liigade m\u00f5\u00f5duv\u00f5tud on paraku ennek\u00f5ike olulised sportlastele, nende l\u00e4hematele s\u00f5pradele, sugulastele ja kohalikule kogukonnale. Ja selle tulemusena ongi paljud \u00fclekanded, mis t\u00e4na \u00fcle interneti k\u00e4ttesaadavad on, varasemalt j\u00e4\u00e4nudki ainult neile n\u00e4htavaks, kes kohapeale said minna. Spordiklubi ei pea sponosorlust k\u00fcsima [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spordiulekanne"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":5,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/posts\/377\/revisions"}],"predecessor-version":[{"id":739,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/posts\/377\/revisions\/739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/media\/379"}],"wp:attachment":[{"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/categories?post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.television.ee\/en\/wp-json\/wp\/v2\/tags?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}