We have to admit the fact that while international matches are interesting to advertising buyers, the contests of lower leagues are unfortunately primarily important to the athletes, their close friends, relatives, and the local community. As a result, many broadcasts that are available online today were previously only visible to those who could attend in person.
A sports club does not have to ask for sponsorship
We are pleased that Estonia's largest sports portal, operating since 2020 sport.television.ee have been at the forefront of changing this trend. Not alone, but in a wonderful in cooperation with the member associations and the owners of automatic cameras, who has installed in many sports halls robot cameras. As a result of this joint effort, even the live broadcasts of lower leagues are now managed sustainably. This means that sponsors don't have to be actively sought out just to make the live broadcast happen. Instead, because production costs are low, it can be covered by virtual ticket sales.
Is the transfer being made to you or to the advertiser?
If it is clear whether you, as the viewer, are the pair of eyes being sold or the one paying for the service, then the entire philosophy of creating the broadcast actually changes. Because in one case, responsibility is only owed to the payer, to ensure their advertisement is shown, but if the payer is a sports fan, then the broadcast producer also has a clear obligation to stand up for the fan's interests.
The benefits of watching a paid sports broadcast
Watching live sports broadcasts is a brilliant way for sports fans to keep up with exciting sporting events, whether they’re happening nearby or further afield. However, purchasing paid tickets helps to develop sport and support athletes. Therefore, your contribution, even just five pounds, can be particularly beneficial for the sports fan themselves.
Facts, or how all parties win from watching:
- Sport.television.ee maksab välja 70% piletimüügitulust ülekande tootjale, kes omakorda jagab seda korraldaja/klubide/alaliitudega
- The Sport.television.ee portal does not add any advertising to any broadcasts itself. This has been the case and will remain so, because only in this way do we know for sure that our viewer is our customer.
- Sport.television.ee does not offer a subscription (monthly recurring payment) service because we do not want to cause the viewer expense if they are not interested in watching.
- In 2024, sport.television.ee broadcast over 1,000 live Estonian sports events. The number of broadcasts is growing annually.
- In addition to court sports (basketball, volleyball, floorball, ice hockey), Sport.television.ee has broadcast bowling competitions, freestyle skiing, motorsports, rhythmic gymnastics, fitness, e-sports, and also relay races across Estonia.
If you also wish to support sport, you will find broadcasts of various indoor sports competitions sport.television.ee portal. If you cannot follow competitions in real-time, you can always do so via catch-up viewing. You choose the time and place when you can watch. By buying a ticket, you are supporting sport!
